Zobrazit minimální záznam
dc.contributor.author |
Mandysová, Ivana |
|
dc.date.accessioned |
2009-03-12T15:55:57Z |
|
dc.date.available |
2009-03-12T15:55:57Z |
|
dc.date.issued |
1999 |
|
dc.identifier |
Univerzitní knihovna (studovna) |
cze |
dc.identifier.issn |
1211-555X |
|
dc.identifier.uri |
http://hdl.handle.net/10195/32189 |
|
dc.description.abstract |
Many companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets ? Which items will want ? With wily international competitors breathing down their necks, many organizations think that game just isn't worth effort. |
eng |
dc.format |
s. 216-218 |
cze |
dc.format |
p. 216-218 |
eng |
dc.format.extent |
17412 bytes |
cze |
dc.format.extent |
17412 bytes |
eng |
dc.format.mimetype |
application/pdf |
cze |
dc.format.mimetype |
application/pdf |
eng |
dc.language.iso |
eng |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 4 (1999) |
eng |
dc.subject |
mezinárodní marketing |
cze |
dc.subject |
globalizace |
cze |
dc.subject |
Trhy |
cze |
dc.title |
International marketing - the globalization of markets |
eng |
dc.type |
Article |
eng |
dc.identifier.signature |
47940 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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