Digitální knihovnaUPCE
 

2012/24 Scientific papers, Series D

Permanentní URI k tomuto záznamuhttps://hdl.handle.net/10195/49508

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  • Článekpeer-reviewedpublishedOtevřený přístup
    Using cluster analysis for the study of generation Y behavior at the University of Pardubice
    (Univerzita Pardubice, 2012) Jonášová, Hana; Michálek, Karel; Panuš, Jan
    For Generation Y are social networks an essential element ofcommunication and entertainment. The authors of this article conducted research in the Faculty of Economics and Administration at the University of Pardubice on howstudents (generation Y) use social networks. For the evaluation of research were usedcluster analysis and decision trees.