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{\fhiminor\f31575\fbidi \fswiss\fcharset186\fprq2 Calibri Baltic;}{\fhiminor\f31576\fbidi \fswiss\fcharset163\fprq2 Calibri (Vietnamese);}{\fbiminor\f31580\fbidi \froman\fcharset0\fprq2 Times New Roman;}
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{\pntxtb (}{\pntxta )}}\pard\plain \ltrpar\qj \li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9320085 \cbpat8 \rtlch\fcs1 \af0\afs22\alang1025 \ltrch\fcs0 
\f31506\fs22\lang1029\langfe1033\cgrid\langnp1029\langfenp1033 {\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \b\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1183937 Miloslav \'8aikl}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\b\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid4279605\charrsid9320085 , }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \b\i\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1183937 Strategie konzumn\'edho jedn\'e1n\'ed v\~druh\'e9 polovin\'ec dvac\'e1t\'e9
ho stolet\'ed v\~Hradci Kr\'e1lov\'e9}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \b\i\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid4279605\charrsid9320085 . }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\b\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid4279605\charrsid9320085 Bakal\'e1\'f8}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \b\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 s}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\b\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid4279605\charrsid9320085 k\'e1 pr\'e1ce, \'dastav historick\'fdch v\'ecd Fakulty filozofick\'e9 Univerzit}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \b\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1183937 
y Pardubice, Pardubice 2015.}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \b\i\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid4279605\charrsid9320085 
\par }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid4279605\charrsid4279605 \line }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid4279605\charrsid9320085 
\par }\pard \ltrpar\qj \fi708\li0\ri0\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid3421291 \cbpat8 {\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid3421291 Miloslav \'8aikl
 se ve sv\'e9 anal\'fdze prom\'ecn spot\'f8ebn\'edho chov\'e1n\'ed obyvatel Hradce Kr\'e1lov\'e9 v\~2. polovin\'ec 20. stolet\'ed heuristicky op\'edr\'e1 o anal\'fdzu region\'e1ln\'edho tisku v\~kombinaci s\~metodou oral history. Inspirov\'e1n \'fa
vahami Gillese Lipovetsk\'e9ho o v\'fdvoji konzumn\'edho jedn\'e1n\'ed, sna\'9e\'ed se komparovat z\'e1v\'ecry francouzsk\'e9ho sociologa a filosofa s\~konkr\'e9tn\'edmi re\'e1liemi \'9eivota v\~socialistick\'e9m i rann\'ec kapitalistick\'e9m obdob\'ed 
region\'e1ln\'edho v\'fdvoje v\'fdchodo\'e8esk\'e9 aglomerace.
\par Pr\'e1ce je rozvr\'9eena do vz\'e1jemn\'ec vhodn\'ec prov\'e1zan\'fdch kapitol, v\~nich\'9e se po\'e8\'e1te\'e8n\'ed \'favahy nad povahou konzumn\'edho jedn\'e1n\'ed pozd\'ecji p\'f8echyluj\'ed do podoby reflexe konkr\'e9tn\'ed ka\'9edodenn\'ed
 praxe. Autor klade d\'f9raz p\'f8edev\'9a\'edm na zachycen\'ed v\'fdvoje lok\'e1ln\'ed s\'edt\'ec provozoven, s\~d\'f9razem na }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 prodejny}{\rtlch\fcs1 
\af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid3421291  potravin a od\'ecv\'f9,}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544  do zna\'e8n\'e9 m\'edry tak}{\rtlch\fcs1 \af1\afs24 
\ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid3421291  opom\'edj\'ed dal\'9a\'ed aspekty}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544  spot\'f8ebn\'edho jedn\'e1n\'ed, jako byly
 specializovan\'e9 prodejny ovoce a zeleniny, dom\'e1c\'edch pot\'f8eb, spot\'f8ebn\'edho a elektronick\'e9ho zbo\'9e\'ed}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid3421291  }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544 \'e8i dopravn\'edch prost\'f8edk\'f9. 
\par }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 Vlastn\'ed z\'e1v\'ecry shrnuj}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544 e diplomant p\'f8edev\'9a\'edm v\~
z\'e1v\'ecre\'e8n\'e9 p\'e1t\'e9 kapitole, kter\'e1 p\'f8edstavuje anal\'fdzu medi\'e1ln\'ed reprezentace spot\'f8ebn\'edho jedn\'e1n\'ed a osobn\'ed reflexe t\'e9to problematiky sestaven\'e9 na z\'e1klad\'ec v\'fdpov\'ecd\'ed nar\'e1tor\'f9}{\rtlch\fcs1 
\af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203  (by\'9d jejich v\'fdb\'ecr rozhodn\'ec nezahrnuje pestrou skupinu odli\'9an\'fdch v\'eckov\'fdch kohort, jak nazna\'e8uje autor)}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544 .}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid3421291  }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544 Zat
\'edmco rozboru \'e8l\'e1nk\'f9 zve\'f8ej\'f2ovan\'fdch v\~region\'e1ln\'edch periodik\'e1ch lze vytknout jistou povrchnost, kdy se autor zam\'ec\'f8il sp\'ed\'9ae na rekapitulaci informac\'ed, mnohdy lad\'ecn\'fdch zna\'e8n\'ec komun\'e1ln\'ec}{
\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 , nav\'edc \'e8asto reflektuje sp\'ed\'9ae \'farove\'f2 slu\'9eeb, ne\'9e podobu spot\'f8ebn\'edho chov\'e1n\'ed}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544 , anal\'fdza v\'fdpov\'ecd\'ed nar\'e1tor\'f9 nese znaky pregnantn\'edho zachycen\'ed dobov\'e9 atmosf\'e9ry z\~pohledu \'84zdola\'93, tuto \'e8\'e1st pr\'e1ce lze spole\'e8n\'ec s\~rozborem d\'ed
la Gillese Lipovetsk\'e9ho ozna\'e8it za nejp\'f8\'ednosn\'ecj\'9a\'ed \'e8\'e1st stati.
\par }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid12474229 Naopak kapitola komparuj\'edc\'ed re\'e1lie spot\'f8ebn\'edch strategi\'ed v\~r\'e1mci socialistick\'e9ho a kapitalistick\'e9ho re\'9eimu klade, domn\'edv\'e1
m se, v\'edce ot\'e1zek, ne\'9e nab\'edz\'ed uspokojiv\'ec vyargumentovan\'fdch odpov\'ecd\'ed.}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1734377  S\~n\'eckter\'fdmi z\'e1v\'ecry lze nav\'edc polemizo}{
\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 vat, nap\'f8\'edklad konstatov\'e1n\'edm}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1734377 , \'9ee socialistick\'e9
 hospod\'e1\'f8stv\'ed produkovalo n\'eckdy z\'e1m\'ecrn\'ec v\'fdrobky s\~p\'f8edem limitovanou \'9eivotnost\'ed (p\'f8\'edpad magnetofonu, s. 39). Rovn\'ec\'9e je ot\'e1zkou, zda lze v\~p\'f8\'edpad\'ec socialistick\'e9 ekonomiky pou\'9e\'ed
vat Lipovetsk\'e9ho terminologii, v\~p\'f8\'edpad\'ec, \'9ee s\'e1m autor s\~jistotou nezpov\'edd\'e1, zda byly oba syst\'e9my identick\'e9 \'e8i odli\'9an\'e9 a jak}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 \'e9 principy je vz\'e1jemn\'ec diferencoval}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1734377 y.}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544 
\par }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid12474229 Nab\'edz\'ed se tedy mo\'9enost diskutovat u obhajoby ot\'e1zky, kter\'e9 v\~souvislosti s\~reviz\'ed textu vypl\'fdvaj\'ed. }{\rtlch\fcs1 \af1\afs24 
\ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1734377 Jak\'e9 konkr\'e9tn\'ed spole\'e8n\'e9 znaky m\'ecl socialistick\'fd a kapitalistick\'fd konzument? V\~\'e8em se naopak odli\'9aovali? Lze hovo\'f8it o n\'ecjak\'e9 struktur\'e1ln\'ed
 zm\'ecn\'ec ve strategii konzumn\'edho chov\'e1n\'ed v\~obdob\'ed }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 normalizace, jak o tom referuje}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1734377  sou\'e8asn\'e1 literatura? Skute\'e8n\'ec nedo\'9alo na po\'e8\'e1tku 90. let 20. stolet\'ed k\~z\'e1sadn\'ed prom\'ecn\'ec my\'9alen\'ed a jedn\'e1n\'ed, jak tvrd\'ed autor ve shod\'ec se z\'e1v
\'ecry M. Pullmanna? Nebylo konzumn\'ed jedn\'e1n\'ed v\~socialismu spojeno paradoxn\'ec mnohem v\'edce s\~mo\'9enost\'ed dosa\'9een\'ed soci\'e1ln\'ed presti\'9ee ne\'9e dnes? (V tomto ohledu se nab\'edz\'ed mo\'9enost komparovat soci\'e1ln\'ed kapit\'e1
l spojen\'fd s\~v\'fdkonem povol\'e1n\'ed prod\'e1vaj\'edc\'edho v\~obchodech s\~nedostatkov\'fdm zbo\'9e\'edm v\~socialismu a postaven\'edm dne\'9an\'edch prod\'e1vaj\'edc\'edch).}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 
\fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid15532371  Nelze opomenout tak\'e9 dotazy vztahuj\'edc\'ed se k\~heuristick\'e9 b\'e1zi \endash  z\~jak\'e9ho d\'f9vodu autor v\'edce nepracoval s\~archivn\'edmi prameny, kter\'e9 v\~p\'f8\'edpad\'ec 
stavebn\'edho \'fa\'f8adu v\~Hradci Kr\'e1lov\'e9 uv\'e1d\'ed jako vyu\'9eit\'e9. }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid12474229 
\par }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1734377 Form\'e1ln\'ed aspekt pr\'e1ce odpov\'edd\'e1 n\'e1rok\'f9m kladen\'fdm na kvalifika\'e8n\'ed pr\'e1ce, by\'9d se autor nevyvaroval ob\'e8asn\'fdch stylistick
\'fdch nedopat\'f8en\'ed }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid15532371 v\~podob\'ec p\'f8eklep\'f9,}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid1734377  zvl\'e1
\'9atn\'edho slovosledu}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid15532371  v\'ect vedlej\'9a\'edch, nespr\'e1vn\'e9ho zarovn\'e1n\'ed n\'eckter\'fdch odstavc\'f9 a v\~jednom p\'f8\'edpad\'ec i vytr\'9een\'ed
 cel\'e9 pas\'e1\'9ee z\~kontextu stati (s. 28).
\par }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14245203 P\'f8edkl\'e1danou pr\'e1ci}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid15532371  lze ch\'e1pat jako prvn\'ed obezn
\'e1men\'ed se sledovanou problematikou, kter\'e9 d\'edky \'f8ad\'ec ot\'e1zek, je\'9e z\~textu vypl\'fdvaj\'ed, mohou autorovi d\'e1le umo\'9enit hlub\'9a\'ed a systemati\'e8t\'ecj\'9a\'ed anal\'fdzu sledovan\'e9 problematiky, je\'9e je kl\'ed\'e8ov\'e1
 pro pochopen\'ed sou\'e8asn\'e9 kultury.}{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid6257544  }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid15532371 V\~tomto ohledu lze s
\~pot\'ec\'9aen\'edm o\'e8ek\'e1vat budouc\'ed v\'fdsledky, st\'e1vaj\'edc\'ed pr\'e1ci doporu\'e8uji k\~obhajob\'ec a navrhuji ji hodnotit jako velmi dobrou. }{\rtlch\fcs1 \af1\afs24 \ltrch\fcs0 \fs24\cf1\lang1029\langfe1029\langfenp1029\insrsid14314414 

\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \fs24\insrsid3421291\charrsid9320085 
\par }\pard \ltrpar\qj \li0\ri0\sa200\sl360\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid9320085 {\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \fs24\insrsid9320085\charrsid9320085 
\par }{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \fs24\insrsid7165961  V\~Pardubic\'edch 31.7}{\rtlch\fcs1 \af0\afs24 \ltrch\fcs0 \fs24\insrsid9320085\charrsid9320085 .2015              \tab \tab \tab \tab                       Vladan Hanul\'edk
\par 
\par              
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14314414 
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