Abstrakt:
This article assesses current level of the information support tools for a
specific area of the corporate process. Under this area we understand strategic
planning and determination of corporate strategic goals. The mentioned area is
perceived quite differently by the plant owner than for instance employee of the same
company. But the fact is that this area is the major axis that passes through the entire
corporate structure and, if set correctly, it is the very key to success and especially to
long-term development and stability of the company. From the historical point of view,
creation of corporate strategic objectives was a certain foretelling from the crystal
ball for a number of managers, depending on the corporate life cycle phase, or
stereotypical raising the goals. Based on this way created corporate strategic goals, it
is not surprising that fulfilment of these objectives reflects the reality rather by
accident in many cases. Creating truly realistic strategic goals of the company with
respect to its life cycle is a much more complex process and therefore one wonders at
the low level of responsibility applied by certain managers to it.
