Regional motivation differences of service sector employees in urban and rural areas in Slovakia

Abstract

Effective motivation programme should be consistent with all facts affecting employee work performance. Well-motivated staff help the organisation fulfil its goals and lead to long-term prosperity. The objective of the research is to determine the level of employee motivation in urban and rural areas in COOP Jednota Slovakia. A questionnaire is used to collect research data. We supposed that differences in people values living in urban and rural areas do not change despite the increased urbanization of Slovakia in the 21st century. Moreover, we supposed that significant differences in desired level of motivation of people working in urban and rural areas still exist. Following the obtained results we determine the order of 10 most important motivation factors of employees in urban and rural areas and we suggest that the organisation focuses on mentioned motivation factors when creating tailored motivation programme. Findings indicate that, regardless of the operation-related issues, the motivation factors associated with interpersonal relationships in the workplace are the most important. Other important motivation factors are associated with finances and stability, but the level of preferences varies.