SEGMENTATION WITHIN A CAR OIL DISTRIBUTION CHAIN IN THE CZECH REPUBLIC FROM THE POINT OF VIEW OF THE REQUIRED LEVEL OF MUTUAL COOPERATION BETWEEN DISTRIBUTION CHAIN LINKS
Konferenční objektOmezený přístuppeer-reviewedpublished version Náhled není k dispozici
Soubory
Datum publikování
2016
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
STEF92 Technology Ltd.
Abstrakt
The problems of segmentation are usually discussed particularly in relation to consumer markets. This paper focuses on the specifics of segmentation of B2B markets, and it demonstrates the significance of this segmentation for development of mutual relationships within distribution chains. The paper presents and evaluates the outcomes of a primary survey conducted within a car oil distribution chain in the Czech Republic. The survey aimed to identify the requirements imposed by garages as an important link of the car oil distribution chain on the forms and level of mutual cooperation with car oil manufacturers when serving the customers. The given research enabled subsequent segmentation of the garages on the basis of the requirements specified by them. It identified 3 segments with different requirements concerning cooperation with car oil manufacturers. The identified segments represent specific groups of market elements with different thirst for mutual interconnection within a distribution chain. Although the research was performed within the Czech Republic only, it is possible to state that we would probably encounter similar segments within a car oil distribution chain in other countries, too. Therefore, the paper provides a significant insight into the given problems and represents a proposal how to control car oil distribution channels effectively.
Rozsah stran
p. 1021-1028
ISSN
2367-5659
Trvalý odkaz na tento záznam
Projekt
SGS_2016_002/Vývojové a aplikační metody a postupy environmentálního inženýrství a hodnotového managementu
Zdrojový dokument
SGEM 2016 : Political Sciences, Law, Finance, Economics and Tourism Conference Proceedings. Book 2. Vol. 3
Vydavatelská verze
Přístup k e-verzi
Pouze v rámci univerzity
Název akce
3rd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2016 (22.08.2016 - 31.08.2016)
ISBN
978-619-7105-74-2
Studijní obor
Studijní program
Signatura tištěné verze
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Klíčová slova
segmentation of B2B markets, car oil distribution channel, Czech Republic, distribution channel control, segmentace B2B trhů, distribuční cesta autoolejů, Czech Republic, řízení distribučních cest