Název akceVeřejná správa 2010 (20. - 21. září 2010, Seč u Chrudimi, Česko)
Abstrakt:
The systematic tourism promotion can be understood as a specific tool of a regional
policy of the Czech regions. At the present time almost all regions have disposed of a
particular programme document focused on a development of tourism in a given region.
Nevertheless these documents are considerably different in the case of their form and content.
That is why an evaluation of their quality is quite difficult. One of the reasons of this situation
is an absence of the requirements on a quality of these documents. This paper resulted from
the methodological concept which aim is to set the basic requirements on the form and
content of the programme documents.