Zdrojový dokument:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. Special Edition (2009)
ISSN:1211-555X
Abstrakt:
Most innovations fail, and companies, that don´t innovate, die. Open Innovation is new approach of what to do with ideas or problems, it exploits possibilities of the open system. That assumes that firms can and should use external ideas as well as internal ideas, external solutions as well as internal solutions, and internal and external paths to market, as the firms look to advance their technology or realize potential value of ideas or problem solutions.