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dc.contributor.author |
Kohoutová, Martina |
|
dc.contributor.author |
Lošťáková, Hana |
|
dc.date.accessioned |
2009-03-12T15:55:21Z |
|
dc.date.available |
2009-03-12T15:55:21Z |
|
dc.date.issued |
1998 |
|
dc.identifier |
Univerzitní knihovna (studovna) |
cze |
dc.identifier.issn |
1220-555X |
|
dc.identifier.uri |
http://hdl.handle.net/10195/32177 |
|
dc.description.abstract |
This paper deals with marketing planning of enterprises and its strategic business units in present changing marketing environment. It summarises the results of research of content and methods of marketing planning in conditions of chemical industry. |
eng |
dc.format |
s. 93-97 |
cze |
dc.format |
p. 93-97 |
eng |
dc.language.iso |
cze |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 3 (1998) |
eng |
dc.subject |
chemický průmysl |
cze |
dc.subject |
marketingové plánování |
cze |
dc.subject |
Analýza |
cze |
dc.title |
Analýza úrovně marketingového plánování v podnicích chemického průmyslu |
cze |
dc.type |
Article |
cze |
dc.identifier.signature |
47940 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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