Marketingové plánování podniku v turbulentním tržním prostředí

dc.contributor.author	Lošťáková, Hana
dc.date.accessioned	2009-03-12T15:55:18Z
dc.date.available	2009-03-12T15:55:18Z
dc.date.issued	1998
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1230-555X
dc.identifier.uri	http://hdl.handle.net/10195/32174
dc.description.abstract	This paper deals with marketing planning of enterprises and its strategic business units in present changing marketing environment. The changes in a market environment require transformation of trade planning of companies into marketing planning and further require changes of content of marketing plans as a result of strategic and tactic marketing planning. This paper shows the structure of these marketing plans.	eng
dc.format	s. 136-143	cze
dc.format	p. 136-143	eng
dc.language.iso	cze
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 3 (1998)	eng
dc.subject	podniky	cze
dc.subject	marketingové plánování	cze
dc.subject	tržní hospodářství	cze
dc.subject	marketingové strategie	cze
dc.title	Marketingové plánování podniku v turbulentním tržním prostředí	cze
dc.type	Article	cze
dc.identifier.signature	47940
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng