2011/21 Scientific papers, Series D
https://hdl.handle.net/10195/42479
2024-03-28T09:28:15ZThe cyclicality and development of government expenditure in the visegrad group
https://hdl.handle.net/10195/42513
The cyclicality and development of government expenditure in the visegrad group
Szarowská, Irena
The aim of the article is to provide direct empirical evidence on government expenditure in the Visegrad Group. Government expenditure plays important role in a fiscal policy of each country as a possible automatic stabilizer. Previously published studies are weakly supported by the data particularly in emerging and post-transition economies that’s why the analysis is focused on Visegrad countries. The article concentrates on development of total government expenditure, changes in the structure, and also on the cyclicality of government expenditure. We used annual data on government expenditure in compliance with the COFOG international standard
during the period 1995 – 2009. GDP time series were cyclically adjusted. The results
suggest that government expenditure and their allocation are similar in Visegrad
Group despite the existing differences in the size of the public sector. On the other
hand the cyclicality of government expenditure differs across the countries. Government expenditure is countercyclical only in the Slovak Republic, it is procyclical in other countries of the Visegrad Group.
2011-01-01T00:00:00ZInnovative educational technologies in higher education - marketing activity effectiveness measurement in system maple
https://hdl.handle.net/10195/42512
Innovative educational technologies in higher education - marketing activity effectiveness measurement in system maple
Šimberová, Iveta; Chvátalová, Zuzana
Increased requirement of the practice for measurement of marketing activity effectiveness leads in higher education to the pressure on applying the methods of quantitative disciplines and on construing own methodologies when processing and evaluating researches of economic and social phenomena. Application of sophisticated
methods of marketing measurement activities as the basic marketing tools for measurements enables inter alia creation of the communication harmony between different functional corporate sectors (marketing is thus encouraged to speak “in the same language” which stresses effectiveness of its planned and realized activities). The appropriate and competitive reaction of the companies and other subjects to the challenges of markets seems to be one of the key issues of current managerial decision making. That’s why marketing as an area of market challenges solving should be prepared to communicate the problems with own tools and activities effectiveness. The aim of the paper is evaluate present situation in marketing literature regarding to the measurement of marketing activities effectiveness and advice of possibility to use sophisticated methods for their evaluation. The paper highlights certain possibilities of application of mathematical modelling in the Maple system for teaching, practice and research. General lack of the data and appropriate software for the improving level of the higher education in the area of marketing activities and their measurement open the space for deep discussion between theoretical and practical issues and possibilities to use this tool in the tertiary education, research and company managerial decisions. Results of the executed research in the companies in Czech Republic (2010) showed us interesting quantitative information regarding the application of the selected marketing metrics. The key conclusion seems to be turn to more attention into research in this area and deeply verify possibilities of the Maple in all of mentioned highlights in the paper.
2011-01-01T00:00:00ZWork motivation and satisfaction in the context of economic crisis
https://hdl.handle.net/10195/42511
Work motivation and satisfaction in the context of economic crisis
Pouchová, Lenka
Especially in the time of worldwide economic crisis it is necessary for companies to realize the importance of human capital and particularly the significance of work motivation and satisfaction of employees in relation to the performance and competitiveness of a company. The economic slump in 2009 was for examined subjects connected with the for companies positive effects in the form of an increased level of employees‘ motivation. Of course, these changes can not be ascribed only to successful work with the human resources, it is at the same time a trend specific for the crisis period. People have started to appreciate more their employers, became more loyal, work willingness and engagement have increased, contrariwise the importance of motivation factors just like financial rewards, bonuses and benefits has decreased. Considering a direct link between work motivation and work performance it is possible to designate the human capital as an important factor on a successful way of companies out of economic crisis.
2011-01-01T00:00:00ZPractical approaches of issuers to ipo-implementation on the Czech capital market
https://hdl.handle.net/10195/42510
Practical approaches of issuers to ipo-implementation on the Czech capital market
Meluzín, Tomáš
Funding of the company development through the „Initial Public Offering“ has a large representation in the world and on the developed capital markets it has been one of the traditional ways for raising funds needed for business development. In Anglo-Saxon countries and Western Europe is the method of financing through IPO used by businesses for several decades already. Initial public offering on these
markets began in large numbers from the beginning of the sixties of last century. Since then, the importance of IPO in the world scale is increasing and in recent years there are appearing the public offerings of shares even in the countries of Central and Eastern Europe. Also on the Czech capital market can be identified seven companies that joined this form of financing in the years 2004-2010. This article aims to identify the main characteristics of initial public offerings of shares which took place on the Czech capital market in its modern history, and to identify attitudes, opinions and
experiences of each practising company.
2011-01-01T00:00:00Z